Santa’s Not the Only One With a Strategy: How to Stand Out This Holiday Season

Can you believe it? The holiday season is already upon us yet again! This time of year is one of the biggest opportunities for small businesses to stand out online. Between the Black Friday excitement, December vibes, and New Year’s buzz, now is the time to make your social media content truly count. It’s also our favorite time of the year. We get to slow down a bit, spend time with family and friends, enjoy festive traditions, and celebrate the season with our community.

You may be thinking, won’t every other brand be pulling out all the stops to get the attention of social media scrollers during this time of year? How am I supposed to make my small business stand out? That’s where we come in. 

At Wholesome Media, we partner with businesses to build intentional and impactful social media strategies. Through a full-service social media management plan, we help brands tell their stories, strengthen their online presence, and connect with audiences in a genuine way, while also driving actual results. Here’s how you can use this holiday season to elevate your social skills and ultimately drive sales for your small business. 

Why Holiday Socials Matter More Than Ever

Tis’ the Season for Scrolling (and Shopping) 

Between Thanksgiving and New Year’s, social platforms turn into literal digital shopping malls. Everyone is scrolling. ALL THE TIME. Consumers aren’t just looking for products, they are looking for inspiration for that perfect gift for someone special, themed dessert for the get-together, or festive outfit that will be talked about for years to come. The right post at the right time can turn a casual scroller into a loyal customer (all year long). 

It’s a Season for Connection

People crave warmth, nostalgia, and authenticity during the holidays. This is your chance to humanize your brand. Remember, even though we are working in a digital space, we are trying to connect with actual human beings. Your content should show the faces behind the business, tell heartfelt stories, and remind your audience why shopping with businesses they actually know and trust truly matters (especially during the holiday season). 

Algorithms Love the Holiday Energy

Engagement always spikes during the holidays. Most people have time off and naturally spend more time scrolling their social platforms. When your brand shows up consistently with relevant, creative, and authentic content, platforms tend to reward that momentum. This means more reach and visibility. In a time where all brands are extremely active on socials, this is everything. 

Starbucks is a really great example of a brand that uses the holiday season to its full advantage. Each year, the coffee company releases their holiday-themed menu, creating excitement and anticipation across various social media platforms. Their festive visuals, limited-time offerings/countdowns, and creative storytelling keep people interested and engaged. The algorithm favors this kind of consistent and timely buzz, resulting in greater reach and higher engagement rates for Starbucks in a very pivotal time of year.  

How We Can Help You Steal The Spotlight During The Holidays

Strategic Holiday Campaigns (that even Santa approves)

We craft custom social media strategies and unique engaging content that will balance festive fun with clear calls to action. From limited-time offers, gift guides, and “behind the scenes” moments, we’ll help you hit that perfect combination of seasonal fun and marketing strategy for your small business.

Storytelling That Actually Sells

Let’s be real. Holiday content shouldn’t just look good. It should convert. We can help you find your seasonal story: the “why” behind your brand that resonates with shoppers. It’s all about creating connections. Resonating with someone emotionally, forms a loyal customer who will remember brand or small business long after the holidays are over. 

Done-for-You Social Management

Already feeling the holiday rush? Trust us, we get it. Let us take socials off your to-do list  completely. From planning and creating content to writing captions, scheduling posts, and engaging with your audience, we handle it all. This will allow you to focus on what really matters this holiday season. Which is obviously, serving your customers, soaking in the season with family, and sipping that peppermint hot chocolate in peace. 

And because it’s the season of giving, we’re spreading some extra cheer with a few Black Friday promos. You can enjoy a free social media audit, download our Community Management Strategy Guide, and get exclusive discounts on our Basic, Pro, and Premium packages. Consider your holiday marketing wish list granted.

Before We Wrap It Up 😉

The holidays don’t have to feel like one big marketing frenzy. With the right strategy and support, they can become your most engaging (and profitable) time of year. 

Between the mass of scrollers, the sentimental vibes, and the algorithm loving the festive energy, there is so much opportunity for success on social media this time of year. Utilizing strategic holiday campaigns, elevated visuals, and intentional storytelling can help you take advantage of these possibilities during the most wonderful time of the year. 

​​Or, better yet, leave it to us. At Wholesome Media, we’re here to help your brand “shine bright” this season with strategy, content, and management built to strengthen your online presence and drive meaningful results. Think of us as your social media elves (except for the pointy shoes). 

Ready to elevate your holiday socials and make this your best season yet? Let’s make some magic → https://www.wholesomedia.com/